ProperMaid is a bakery that supplies handmade cakes to caterers, cafes, delicatessens, and retailers. The outfit is basedin Yorkshire and does manufacturing and item sourcing in town. Their cakes are made using artisan production methods with no artificial ingredients or preservatives.
ProperMaid offers a wide assortment of cake flavours, many of which are innovative and unusual such as Courgette & Lime, Beetroot and Chocolate, Liquorice, Dandelion, and Burdock.
Proper Maid was founded in 2008 by Allison Whitmarsh, a former dinner lady turned cake connoisseur who aims to fill the market gap fork unique cakes. In July 2008, Allison started baking from home with one customer. She began by creating homemade cookies and loaves as well as the “traditional cakes with a twist” that have gone on to win many awards.
Investment received from Dragons’ Den: £50,000 for 25% of the business