Snaffling Pig Co. is a company that sells everything related to pigs. It is most famous for their original Pig Cracklings.
It has three ways to produce their delicious pork:
– Scratchings: The Traditional style. Single cook. Harder end product.
– Crackling: Our original product. Double cooked- second round is hotter. Lighter consistency, but still has bite.
– Rinds (Sometimes called Crunch in the UK): American style. Leaner initial meat. Double cooked- second round very hot. Larger, much lighter end product.
It has a whole range of products from gift jars, gift packs, jar refills and foil bags.
It serves the crackling in two ways.
The loose serve format is designed to provide a flexible, premium snacking solution for the on-trade. Supplied in 2.5kg units, these porky wares are displayed and dispensed from the branded 3-litre clip top jars which are supplied free of charge with initial orders of any flavour, along with a range of high impact POS. The result is a product that looks and tastes good.
Free serve is available in 9 flavors: Maple, Salt and Vinegar, Habanero, BBQ, Sweet Chilli, Pig of doom and Great Taste winning Perfectly Salted, Black Pepper and Sea Salt and Fennel.
Foil bags present the ultimate on-the-go solution and the crackling is available in 5 flavors: Maple, Salt and Vinegar, Habanero, BBQ and Great Taste Winning Perfectly Salted. Sold in cases of 50 x 50 g.
Pork rinds are available in 3 flavors: Maple, Barbeque and Perfectly Salted.
Investment received from Dragons’ Den: £70,000 for 20% of the business