Rugged Interactive is a Cornwall-based innovative company whose aim is to make it easier for people to exerciseand remain healthy through technology and high quality engineering.
With the sedentary lifestyles most people are leading and the rising rates of obesity in the world, Rugged Interactive wants to lead the world in new and exciting directions, towards a more active lifestyle. They design a variety of fitness and sports products and equipment for people of different abilities in the fields of elite sports, youth gyms, adult gyms and disabilities and physical rehabilitation.
Their range of fitness products are designed to be interactive and are built in such a way that motivates people to keep both their minds and bodies fit and active. Rugged Interactive also takes the environment seriously – their products are made of materials that can be recycled or repurposed wherever possible.
Investment received from Dragons’ Den: £100,000 for 30% of the business