This is Fridja. The company is famed for their cloth steamer which is widely acclaimed among fashion enthusiasts.
Fridja offers two versions of their cloth steamer. The original F1000 was introduced to the fashion market in 2010 as a cheaper and more efficient alternative to industrial cloth steamers. Embraced by stylists and getting a lot of mentions and endorsement by the press, the F1000 went on to become the industry standard for personal cloth steamer. Fridja now offers the F1000 alongside the F1400—an improved and updated version of the steamer.
Steamers aside, the company also has two top rated fruit juicers on offer—the V1000 mini slow juice streamer and the F1800 Whole Fruit Slow Juicer. Fridja has received much widespread acclaim with praise coming from the media and unlikely sources such as X-factor.
Investment received from Dragons’ Den: £70,000 for 25% of the business