In 2010, the YUUbag was created as an innovative 2-in-1 activity backpack that cleverly combines a portable entertainmentstation with a durable, premium quality ergonomic backpack.
The idea for the product came after Gill and Kellie interviewed a few moms and discovered that they were frustrated by the sight of seeing young children wearing backpacks slung low with no support. Premium quality, durability and entertainment are some of the qualities the company designed the YUUbag around. The child-friendly unique bags offer comfortable support and care for children’s backs whilst offering organized storage for all their bits and bobs. The bags also offer mobile entertainment for the kids.
In about 4 years of production, YUUworld has developed an expanding range of products including variants of the YUUbag as well as accessories to complement the bag. The company has launched local operations in Australia, Sweden, Denmark, Norway, and Germany in addition the core business centre in the UK and Ireland.
Investment received from Dragons’ Den: £60,000 for 30% of the business